Google has acquired the GIF platform Tenor for Android, iOS, and desktop, the company announced today. Tenor is going to help Google bring up GIFs inside Google images and other services like Gboard more easily. Notably, Tenor is a GIF platform that Facebook has used in its Messenger service to let users send GIFs more easily. It’s unclear if this acquisition will change that.
Google buys GIF platform Tenor
Stop Motion by Michele Doying / The Verge
A blog post from Google notes that Tenor will remain a separate brand, and the company will help Tenor find more content and API partners. Google’s director of engineering Cathy Edwards wrote in the blog post that users can expect to see a lot more GIFs on Google services going forward and noted that Google images has become more about self-expression in addition to finding photo information.
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