Instagram’s Threads: all the updates on the new Twitter competitor
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Adam Mosseri reiterated that Meta is not building DMs into Threads.
Threads DMs seemed like a possibility after Jorge Caballero, who posts a lot about Threads features and updates as @datadrivenmd, shared a screenshot that seemed to show that some sort of DM setting was added to the app. But Instagram boss Adam Mosseri said Caballero is “likely” seeing that setting because of the way Threads is built on top of Instagram. “We’re not building DMs into Threads,” Mosseri said.
While disappointing, this isn’t exactly a new position; when Threads launched in July, Mosseri told my colleague Alex Heath that “to start, we don’t want to do any DMs.”
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