The love affair between Lionel Messi and Apple continues. Now that the star is playing in MLS for Miami, with games broadcast across Apple’s streaming service, the company is doing its best to maximize Messi’s appeal. The latest bit of brand synergy comes in the form of a docuseries that will air on Apple TV Plus and be specifically focused on Messi’s move from Paris to Miami. Apple describes the six-part series as “the first and only behind-the-scenes account of Messi’s new chapter.”
Apple TV Plus is getting a new series about Lionel Messi in Miami
The synergy between the tech giant and the football star continues.
The synergy between the tech giant and the football star continues.
Photo by Hector Vivas / Getty Images
is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.
If you’re counting, this is actually the second Messi series slated for Apple TV Plus; the first will track his exploits in Qatar leading Argentina to a World Cup victory. Neither series has a title or release date.
Since the deal was made official, Apple has been quick to put Messi’s face in places like the App Store to promote the MLS Season Pass service. And while it’s still early, things seem to be working: last month, Apple confirmed that Season Pass viewership had already improved just two games into Messi’s new venture.
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Richard Lawler
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