Super Bowl 2024: the biggest movie trailers and ads
See all Stories
W
Is this a day in the life of Christopher Walken?
BMW’s i5 electric sedan Super Bowl commercial makes good use of Walken, who forever seems like a good sport.
It’s hard to know how close this ad is to showing what it’s like moving through the world while being Walken, but the constant barrage of impressions from random people feels right.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Loading comments
Getting the conversation ready...
Most Popular
Most Popular
- Our long national sunscreen nightmare is almost over
- Kaleidescape’s movie player blows streaming, and your wallet, away
- Barret Zoph is out at OpenAI again after just five months
- Midjourney goes from generating cat images to full-body ultrasound scans
- Hue’s wired wall modules bring non-smart lights into its ecosystem











