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Report: Apple Podcasts gives top billing to shows that participate in paid subscription program.
According to Semafor, Apple is telling podcast publishers that a way to get featured in its browse page carousel is to offer paid subscriptions. The report found that five of the first seven podcasts in that prime spot are part of Apple Podcasts Subscriptions. When podcasts offer subscriptions through Apple Podcasts, Apple takes up to 30 percent of the revenue.
Apple muscles in on subscription podcasts
[www.semafor.com]
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