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Here’s why Ford wiped its Instagram accounts.
The company is launching a new global ad campaign called “Ready Set Ford” that aims to put the spotlight on some its more under appreciated initiatives, like its Ford Pro commercial fleet business and its motorsports division. Ford is also pivoting from advertising that highlights its specific nameplates to a campaign that’s all about lifestyle, similar to how brands like Rivian are geared toward outdoorsy, adventure types. Lisa Materazzo, Ford Chief Marketing Officer, says:
We’ve identified distinct lifestyles that Ford can credibly and uniquely support, and going forward, they will inform decisions throughout the company from product design to retail experience.
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