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Adobe Max 2025: all the latest creative tools and AI announcements

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Jess Weatherbed
Graphic design is AI passion.

Doing live demonstrations of developmental AI features is always a risk, and the hiccups can be pretty funny. The host who showcased how Adobe Express’s new AI assistant can edit designs during today’s Max keynote was certainly amused (and surprised) that it turned a photograph into a cartoon — a change she hadn’t asked for.

A before and after of a Halloween graphic editing using the Adobe Express AI assistant.
The specific prompt was “change this raccoon to be wearing a vampire halloween costume with fangs, holding a pumpkin, and remove his sunglasses.”
Image: Adobe
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