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Mia Sato
Is your product on Amazon without you realizing?

Small businesses told Modern Retail they were shocked to find their products for sale on Amazon without their consent as part of a “Buy For Me” feature the retail giant announced in 2025. Some sellers actively choose not to associate with Amazon; others found errors in listings on the platform, or that Amazon was selling out-of-stock items.

It’s part of a larger push by retailers into AI-powered agentic shopping — that’s now causing headaches for humans.

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