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‘I totally would’ve done it differently.’
That’s Ford CEO Jim Farley to Car and Driver about the F-150 Lightning. The automaker recently discontinued the electric truck, after announcing a massive $19.5 billion write-down on its EV operations. “I mean, look, we didn’t know what we didn’t know,” Farley adds, admitting that Ford’s gas-engine “prejudice was so high that we hadn’t designed the [electric] cars right.” Now the company is betting that it can right-size its business with smaller, more aerodynamic EVs.
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